Eastern Sales Company

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Mercury Marine has proudly spent over 75 years living this spirit, creating the tools that give those passionate about being on the water the ability to Go Boldly in the pursuit of their ultimate on-the-water experiences. Details

Utility Vehicles

Intimidator's mission is to offer world-class, American-made, side-by-side, 4x4 Utility Vehicles with unparalleled strength, power and performance, all while remaining affordable. Details

Hoyt Archery

Whether it’s in the kitchen or on the grill, Hoyt has all of your recipe needs when it comes to mouth-watering, delicious meals. No matter the season or the reason, Hoyt has you covered. Details
About the Company

Eastern Sales Co. has been family owned and operated since 1988 but has been in operation since 1945. The company started in the sales of farm equipment. As times progressed they started selling appliances and lawn mowers. It was in the 1960's that Eastern Sales Co. began selling outboard motors and boats were the natural items to go with them!

With the ever changing progression of the business we have added additional avenues to our business. Don Beverly purchased the company from Furman Long in 1988. Don has since passed and his son Ritchie took the helm in 1999. In 2016 The Beverly's acquired another piece of family. The Martins, Kevin and Debbie, bring more adventure and fun to the table.

Ranger Boats

Headquartered in Flippin, Ark., Ranger Boats is the nation's premier manufacturer of legendary fiberglass and aluminum fishing boats, with acclaimed models and series in the bass, multi-species, fish 'n play, saltwater, waterfowl utility and pontoon boat segments. Founded in 1968 by Forrest L. Wood, Ranger Boats continues its commitment to building the highest-quality, strongest-performing boats on the water.

Hoyt Archery

Founded in 1931, Hoyt is the leader in archery innovation and engineering. We take a tireless approach in developing products that deliver world class results. No gimmicks. No hype. Just practical, proven benefits for serious bowhunters and archers everywhere

PSE Archery

Born with humble beginnings in a 700-square foot building in Mahomet, Illinois, PSE was one of the first five companies to obtain licensing under the Allen Patent for compound bows. Of the original five, PSE is the only company still manufacturing compound bows.


Intimidator 4x4, located in Batesville, Arkansas, designs, manufactures and assembles Premium 4x4 side-by-side Utility Vehicles. . The company's expanding line of UTV products includes the Intimidator Classic, Intimidator Crew Cab, and Intimidator Truck series utility vehicles built to suit a variety of needs-from hauling feed to hunting and more.

Mercury Outboards

Mercury Marine creates a winning culture whereas employees are inspired by the company’s mission, engaged in their jobs and have the ability to have an impact on the overall success of the business and their own personal goals.

Matthews Archery

For 2017, we are excited to introduce two of the most accurate target platforms we’ve ever created—the TRX™ and the Halon® X Comp™.

Traeger Wood Pellet Grills

No more messy charcoal. No more flare-ups. No more babysitting. No more propane. Not just a grill, a solution. Traeger owners and BBQ enthusiasts agree that wood-fired flavor is what they love most about their grill, because it simply tastes better than charcoal or gas. Real wood, real flavor – every time.

Genesis Bows

BUILT TO LAST Made with a machined aluminum riser, single cam and idler wheel, sturdy fiberglass composite limbs and high-strength bowstrings – all made in the USA.

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